Introduction
A simple hobby completely changed the course of my life. While helping my sister with craftwork and posting our creations on our Instagram page, the_craftmaniac, I had no idea I was stepping into digital marketing. What began as a fun way to share crafts soon made me curious about reach, page growth, and how small creators go viral. Though I graduated in B.Com Finance from Golden Hills College, life had other plans.
That unexpected turn helped me realize my passion for digital growth, which later shaped my career as a digital marketing specialist in Calicut. I became fascinated with Instagram’s tools and strategies. That one decision led me to Aviv Digital in Calicut and an internship at Acodez, where I’m gaining real-world experience as an aspiring digital marketing consultant in Calicut.
Passion Project Leading to Purpose: Crafting on Instagram
I had no idea what marketing was at the time. My sister and I just enjoyed making crafts that fit customers’ preferences. To reach a wider audience, we posted images and videos of our creations to our Instagram page (the_craftmaniac). I started to study slowly: How do people build their pages? How do modest businesses become viral?
I became curious and began researching Instagram’s operation! I read blog entries, watched YouTube videos, and played with Reels, hashtags, and captions. That’s when my friend noticed my growing interest and said something that struck me:
“If you’re curious about this, why don’t you study digital marketing? It’s a game-changing course and full of career opportunities.”
Well, I took his suggestion, and now I’m pursuing one of the best digital marketing courses in Calicut, shaping my skills toward becoming a digital marketing specialist in Calicut.
That simple suggestion became a turning point in my life.
The Life-Changing Decision: Discovering Aviv Digital, Calicut
Following my friend’s recommendation, I went to the Calicut Aviv Digital Academy. The atmosphere was exciting, motivating, and unique. The coordinators, students, and mentors all appeared excited about their work.
I felt that this theory-based course, because of the way it was organized, the practical instruction, the real-world projects, and the internship chances. It was imaginative, useful, and intentional.
I registered without difficulty. I formally started going into digital marketing on that day — beginning the path of becoming a digital marketing consultant in Calicut.
My Learning Journey at Aviv Digital: Mastering SEO, SMM & SEM
The course started with an introduction to the field of digital marketing, covering its key components – SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Content Creation, Google Ads, and more.
Each topic came with:
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- Project-based classes
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- Presentation sessions
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- Real-time assignments
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- Group activities & peer reviews
We didn’t just learn the theory, we put it into action. That’s what truly made the difference, preparing me to become a future digital marketing strategist.
Unique Activities & Events
Aviv Digital wasn’t only about studies, it was also about celebration and community.
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- “Ochapad” – A cultural program full of games, music, and food
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- Video-making challenges – Especially during the social media module
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- 7-Day Video-making Challenge – This helped me overcome my camera fear
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- Educational Trips – gave me time to bond and learn outside the classroom
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- Demo Interviews – Helped me prepare for real-world interviews with confidence
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- Mock Vivas – Sharpened my communication and subject clarity under pressure
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- Presentations – Gave me the chance to improve my public speaking and showcase my learning creatively
This blog reflects my journey from crafts to campaigns and how digital marketing became my profession as a digital marketing specialist in Calicut. I even made a few Instagram Reels for Aviv’s official page, something I never thought I could do confidently!
Breaking Personal Barriers: Overcoming Shyness with Self-Belief
Before joining, I was camera-shy. I hated speaking in front of people or appearing in videos. And I was also to speak.
However, during the SMM challenge, we had to create daily video content for a 7-day challenge. I still remember how nervous I was during the first shoot. But by day 4, I was enjoying it. By day 7, I felt unstoppable. Now, I feel more confident to speak and create videos — thanks to the support and training from Aviv Digital Academy.
This small challenge gave me the confidence to:
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- Speak publicly
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- Record tutorial videos
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- Write scripts for Instagram Reels
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- Promote content with confidence
These skills will help me forever, not just in marketing, but in life. These are essential attributes for a digital marketing consultant in Calicut or any other region.
Internship at Acodez: Turning Learning into Experience
After finishing my core modules, I was selected for an internship at Acodez, a product development company that’s part of the Aviv Digital Academy environment.
At Acodez, I still worked on:
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- SEO audits
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- Keyword research
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- Content optimization
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- Client projects under expert guidance
This internship gave me authentic experience in the industry. I could see how everything I learned in class translated into real-world work, equipping me with the hands-on experience every digital marketing strategist aspires to. The mentors were kind and helpful, and I never felt lost, even as a beginner.
Top Digital Marketing Skills I Developed During My Learning Journey
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- SEO Fundamentals: On-page SEO, meta tags, backlinks, and blog optimization
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- Google Ads & SEM: Campaign creation, bidding strategies, and keyword targeting
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- SMM: Social platform algorithms, trends, and strategy planning
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- Email Marketing: Segmentation, copywriting, and automation basics
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- Content Creation: Writing blogs, designing posts, creating videos
Throughout my digital marketing experience, I not only acquired technical abilities but also developed as a person. At Aviv Digital Academy, I gained confidence in communication, improved my time management, learned how to work in groups of people, thought creatively, and enhanced my presentation skills.
Among all the modules, content writing was my favorite. It felt natural to express ideas through words. I looked at blog writing, SEO writing, social media captions, product descriptions, and short video scripts. My writing method includes researching the topic, outlining, writing in a simple tone, revising for clarity, and optimizing for SEO.
With practice, I observed significant improvements in my writing. This experience converted me from a finance graduate nervous about my future into someone confident, skilled, and enthusiastic about digital marketing. Today, I proudly call myself a digital marketing specialist in Calicut and continue to explore new opportunities as a digital marketing consultant in Calicut and a growing digital marketing strategist.